TODAY, Lakeside Shopping Centre reveals its dynamic new brand identity marking a bold new chapter for the centre which has held iconic status in the region for decades.
Marking its 35th anniversary this year, Lakeside is strengthening its status as an internationally renowned shopping and leisure space and Essex landmark.
The bold identity refresh draws on the centre’s heritage while expressing its ambitious evolution, with a focus on leveraging the diverse external environment, including the lake, to create a completely unique retail and leisure proposition.
Through strategic CAPEX investment, the centre will redefine what is possible for a flagship destination and set itself up for future decades as an integral part of the UK social landscape.
