INTU Lakeside is delighted to be helping women and men find the perfect pair of jeans and have teamed up with Cosmopolitan, the national women’s magazine, to offer an exclusive styling event – Jean Genie – from 26-28th April.
Inspired by the styles seen on the likes of Rihanna, Jay-Z and Cameron Diaz, Jean Genie will treat shoppers to a unique styling experience for FREE, with expert stylists on hand to help shoppers solve their denim dilemmas. They’ll also be able to pick up some extra ideas on how to complete the look, including shoes and accessories from the stores within intu Lakeside.
The styling pod will be located in the Central Atrium and shoppers will be able to turn up on the day for one-to-one consultations with their very own Jean Genie. Shoppers will also pocket a £5 Gift Card to spend if they purchase a Jean Genie recommendation and show receipts to Customer Service staff.
Izzie Peskett, intu Lakeside’s Marketing Manager, commented, “We are extremely excited to be hosting the Jean Genie campaign for the third year. Our stylists have helped hundred of shoppers to find their perfect pair and our teams are on hand once again to provide women and men with the chance to discover their perfect jeans whilst being educated on which styles and cuts work best for their body shape. I hope that shoppers come out in force to take advantage of such a great free service.”
