Intu Lakeside keeps attracting top names

INTU Lakeside, completed 2015 on a high with a clutch of new leases to add to the impressive string of new names secured during the year.

New names KIKO Milano, Love Aroma, Kuoni and Virgin Holidays will boost the wide choice at intu Lakeside. Also, LUSH and EE have upsized, adding to their existing appeal to customers at the centre.

These recent signings add to a strong list of new leases last year headed by Victoria’s Secret. One of the world’s most glamorous brands, its new 11,000 sq ft flagship store is situated in a prime location on the upper mall. The aspirational lingerie brand is ideal for intu Lakeside since it closely aligns with the customer profile of 72% ABC1 and 70% female.

Julian Wilkinson, asset management director of intu, said: “We continuously bring the best names to intu Lakeside, maintaining our position as the pre-eminent retail and leisure destination in Essex. Throughout the coming year we will provide retailers with the right environment in which to flourish. We’ve got the scale, an impressive range of shops and leisure attractions plus intu’s signature customer experiences.”

Top Italian cosmetics brand KIKO Milano is an exciting new brand attracting young, fashionable customers. The new store at intu Lakeside adds to ones at intu Trafford Centre, intu Merry Hill, intu Derby, intu Eldon Square, intu Victoria Centre and intu Bromley.

With the start of a New Year, many people are turning to summer holidays and winter- beating breaks. Both Kuoni and Virgin Holidays are bringing their online propositions into the physical retail environment, creating immersive experiences for customers to showcase holidays and bring to life those much-desired far-away destinations.

Other new additions over the past 12 months included Hamleys, Kurt Geiger,

Paperchase, Tag Heuer and Goldsmiths Boutique.

The centre has 1.44 million sq ft of retail, catering and leisure space and an annual footfall of 25 million. It’s anchored by Debenhams, Marks & Spencer and House of Fraser, together with Next, River Island, SuperDry, H&M and Zara.

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