AN illegal ‘teeth whitening’ operation running out of Tesco Extra at Lakeside has been shut down.
Investigations by the General Dental Council revealed ‘unqualified’ sales assistants offering tooth whitening treatments at the store.
Sales assistants at Hair and Beauty by Regis UK concession stands at the store were offering treatments without being on the ‘registered dental professionals’ list.
The law currently states only qualified dental professionals are legally allowed to offer tooth whitening treatments.
Treatments being offered at the stands in the Tesco store included tooth whitening using kits and LED lamps.
Thurock Trading Standards also raised concerns about Pearlys tooth whitening products also being sold in Regis concessions in the Tesco Extra store.
Regis said it would no longer offer tooth whitening services in any Tesco stores following advice from the General Dental Council and Thurrock Trading Standards.
Katie Spears, Interim Head of Illegal Practice at the General Dental Council, said: "I am pleased that Regis has decided to stop offering tooth whitening services.
"The GDC will act to protect the public from potential harm. It is important that the public are aware that tooth whitening is the practice of dentistry and can only be legally and safely carried out by a registered dental professional.
"If anyone is considering having tooth whitening, I would advise you to either speak to your dentist or have a look at our website to check if the person providing the advice is registered with us.
"Tooth whitening can only be provided by a qualified and registered dentist, or a dental hygienist, dental therapist or clinical dental technician working to the prescription of a dentist.
"Working with Thurrock Trading Standards to secure compliance in cases like these, saves the need of a lengthy and costly criminal prosecution."
Both bodies offered advice to Regis UK concession and guidance to help them to comply with the law.