THE McDonald’s restaurant at Lakeside Retail Park, owned by local franchisee Oriana Doritou, has received a major digital makeover, creating 30 jobs for the local area. With innovations led by improving the customer experience, these major digital changes aim to benefit everyone.
To improve the speed and ease of ordering, customers have the option to use one of the restaurant’s self-order kiosks. These allow customers to browse the menu, look at nutritional information and personalise their meals, giving people more time to consider their food and drink choices. The future changes have been designed with changing customer needs in mind, and the dedicated dining room hosts ensure the process is as quick and easy as possible.
Table service will also be introduced to take the stress out of finding somewhere to sit when carrying food, potentially with children, bags and buggies. In restaurants where table service has been introduced previously customer feedback has been positive; with families enjoying the ease of not having to leave children unattended while queuing, and many people feeling it means they have more time to chat with friends and family.
Franchisee Oriana Doritou, who owns and operates four restaurants in Essex including the one at West Thurrock, says: “These changes are designed to make our customers’ experience as positive as possible- whether that’s providing people with a chance to get to grips with using a tablet in a relaxed environment, or providing parents with a quick and easy way of ordering their food. When ordering with the new kiosks customers will have the option to make different food choices, for example swapping fries for a side salad or adding a fruit bag to their children’s Happy Meal.”
As McDonald’s constantly strives to bring more innovation to customers in the UK; the future could see even more exciting features introduced if current trials prove successful. This includes the option to customise the classic burgers that customers know and love; and playing our new interactive table-top games whilst they share a meal.
